When the Chicago Cubs kick off the 100th anniversary of Wrigley Field celebration Friday, they’ll do so without a giant Budweiser sign in the outfield.
The much-debated Bud sign won’t be up for Opening Day, the Cubs confirmed to ESPN Chicago. The sign, and the planned videoboard in left field, have been at the forefront of the year-plus squabbling with the rooftop owners, who have a contract to protect their views. The Cubs had intimated the Budweiser sign, part of a new 10-year, $140 million exclusive marketing deal, will be up this season.
Instead, the Cubs will debut a much smaller outfield wall sign.
The Cubs inked a new multiyear partnership with Weber and the Chicago-based grill manufacturer is getting ad placement on a small outfield door. Joining Target and Under Armour, there will be a white silhouette of Weber’s signature round grill mixed in the iconic ivy-covered wall.