How much for Wrigley Field’s naming rights?

How much money are the Cubs leaving on the table by not renaming Wrigley Field?

That question was posed following today’s announcement from the Chicago White Sox and U.S. Cellular that, while U.S. Cellular is selling its Chicago, St. Louis and central Illinois markets for a reported $480 million to Sprint/Nextel, “U.S. Cellular Field” will remain unchanged.

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