Electronic scoreboard at Wrigley?

Ricketts, Kenney entertain moneymaking idea

September 14, 2009, 6:55 PM

By: Bruce Levine

Tom Ricketts, prospective new owner of the Chicago Cubs, had his first get-together with the baseball side of the front office Monday evening. Ricketts entertained a group that included general manager Jim Hendry, assistant GM Randy Bush, minor league director Oneri Fleita and chairman Crane Kenney at a dinner meeting in the stadium club at Wrigley Field.

Up until Monday night, Ricketts had kept his meetings on the business side with Kenney always alongside. Kenney and Ricketts flew to Boston last week to spend a couple of days observing the Red Sox organization and Fenway Park. The reason for their trip was to prepare for the renovation of Wrigley Field in the next three to five years. The Red Sox raised the capacity of their ballpark from 33,000 to 39,000 over a five-year period.

Boston’s electronic scoreboard is one of the main things the members of the Cubs’ brain trust is investigating. At one point, in 2006, the Red Sox were selling $25 million of advertising on the scoreboard, something the Cubs would dearly like to replicate. It should be noted that the Red Sox haven’t doing quite as well with the advertising the past few years because of the economy crunch.


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