Cubs will light up Wrigley Field, eventually

What’s next at Wrigley Field?

That’s what everyone has wondered after the Cubs unveiled a 75-foot LED board in the rightfield corner over the weekend, along with plans to open a remodeled patio area designed to accommodate large groups with lots of money.

When I asked a veteran sports marketing executive what’s next at Wrigley, the person replied, “They’re going to light up that place.”

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