Cubs To Institute Dynamic Pricing System In Bleachers

The Cubs are finally ready to end their losing streak.

After years of being out-hustled by secondary ticket brokers, which flip high-demand seats for huge profit, the North Siders are stealing a page from their South Side rival’s playbook and implementing “dynamic pricing” in their 5,000 bleacher seats this season.

Expanding that model to the entire ballpark could mean recouping as much as $11 million a year from resellers. It’s also a potential boon to city coffers

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