Cubs selling plaza’s naming rights

Tom Ricketts has a new moniker for the open-air plaza he is building next to Wrigley Field—until he can find a company to put its name on the place.

The new 50,000-square-foot space adjacent to the ballpark’s west side that the Chicago Cubs owner has been developing over the past two years has been dubbed “The Park at Wrigley Field,” Ricketts family venture Hickory Street Capital announced today.

In a statement, the family’s development company said it has hired New York-based sports and entertainment marketing agency WME-IMG to sell naming rights to the area and program events in the plaza year-round…



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