April 7, 2010 10:37 AM
By Paul Sullivan
ATLANTA- Wrigley Field is getting a makeover both inside and outside for Opening Week.
Besides the permanent bathroom renovations, the new brick wall down the left field line and the new sports bar under the right field bleachers, the Cubs are temporarily installing giant photos and banners on the outer walls of the ballpark.
It’s all part of the Cubs’ new marketing slogan, “It’s a Way of Life,” referring to loyalty of Cubs’ fans.
“It is a way of life, and everyone has unique memories of coming to Wrigley Field, and we wanted to capture that,” Cubs marketing chief Wally Hayward said.
The 19-foot-by-14-foot photos of Alfonso Soriano, Carlos Zambrano, Derrek Lee, Carlos Marmol, Aramis Ramirez, Ryan Dempster, Ted Lilly and manager Lou Piniella will flank the historic marquee at Clark and Addison Streets for Opening Week.
Many of the photos have already been erected. Other banners are down the left field line, including one with the “It’s a Way of Life” slogan and a “W” flag.
“We really want to generate a lot of excitement around Opening Day, and a new era of Ricketts family ownership,” Hayward said.
The Cubs received city approval to erect the photos and banners, which will only be up for the opening homestand. Other ballparks, like Dodger Stadium, have giant photos of their players on their outer walls, but the Cubs needed to get permission because of the landmark ordinance involving Wrigley Field.