Cubs add Assurance for Wrigley Field suite naming rights

Schaumburg-based insurance brokerage Assurance Agency will plaster its name across the suites at Wrigley Field under a new deal with the Chicago Cubs.

The company today announced an expansion of its relationship with the team that gives it naming rights to the all-inclusive executive club area at the ballpark’s mezzanine level, which officially will be known as the Assurance Club.

Financial terms were not disclosed for the multiyear agreement, but one industry source pegged the title sponsorship for the space in the mid-six figure range annually.

The suite area, which was built below the upper deck along the third base line in 2010 and includes space for about 70 season-ticket holders at $300 each per game, had been known as the PNC Club through the 2013 season. The space had no title sponsor in 2014.

The deal marks new territory for Assurance, a primarily business-to-business operation that has insured and provided employee benefits consulting for the Cubs since 2009 but has not had a marketing partnership.

“This is a bold move for us,” Assurance Chief Marketing Officer Steven Handmaker said.

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