More outfield signage behind the Wrigley Field bleachers, possibly including a Jumbotron in right field. Street closings on Sheffield and Waveland every game day to make way for money-making street fairs.
Sponsored “gateway” archways that welcome people to “Wrigleyville: Home of the Cubs” from various directions. More concerts and football games at Wrigley along with a stadium club, restaurant and several thousand premium-priced seats.
Determined to renovate 98-year-old Wrigley without overburdening taxpayers, sources said Mayor Rahm Emanuel is pushing a plan to relax the ballpark’s landmark status and allow the Cubs to wring as much as $150 million in advertising and sponsorship revenues out of the stadium and surrounding streets.