The Cubs announced Friday morning that the iconic marquee at the Clark-and-Addison entrance to Wrigley Field will get a Toyota logo on the LED panel underneath.
Toyota was also announced as their tenth “legacy” partner.
The marquee is an official landmark and cannot be changed, but the Cubs have always been able to use sponsors in the panel underneath it, dating back to Budweiser in the 1980s. Currently they’ve been using their marketing slogan “Let’s Go.”
A ceremony is scheduled for Monday.